Marshmello’s Music Videos

Nearly all of Marshmello’s music videos are directed by the same person, Daniel Burke. He has very similar character traits in all his videos where her uses a wide angle lens and uses a orangey warm filter. He uses mostly simple shots in his videos and often very little special effects which is going to be quite good for me because I could make a video inspired by him. In all these videos he follows a similar story line. Which is Marshmello is at college and he is on his own and then he finds a group and a girl who in the first video “Blocks” he stands up for her and gets rid of some bullies. Then in the next video “Take it back” Marshmello the video goes through a time lapse of him and the girl hanging out and then the girl goes to meet Marshmello’s family. So at this point they are probably dating. In the video there is no talking and also Marshmello has a helmet on so therefore he has to do all his actions with his hands and physical movement. So there are a lot of over exaggerated movements.

These are my 3rd and 2nd favourite videos but my 1st favourite video just happens to be the music video for “Silence” (apart from the blatant product placement). It has very interesting angles, like using Dutch tilts and spinning the camera around. The video has dark lighting but it is lit up with some bi-sexual lighting. Some of which is from the bikes that they ride that have lights on them. The video also has a couple of sub plots other than just the Khalid and his gang singing. This includes a boy who is transporting a bag and gets roughed up by the police, a boy who parents are arguing and a woman who has been evicted. The video has fast paced editing the video was directed by Courtney Phillips. She has directed a few other moderately successful videos for other artists.

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Analyse why the magazine covers you have studied are laid out in the way they are

Paragraph 1

Introduce which publication you have studied and which issues you have selected as case studies.

Paragraph 2

Give a brief overview of how magazine covers are typically laid out, and what the purpose of magazine covers is.

Paragraph 3

Give a brief overview of the problems facing the magazine industry (use statistics if you can). Explain how magazine covers might help combat some of the these issues.

Paragraph 4

What are the similarities between the two covers in terms of:

  • Plugs & Puff?
  • Language used?

Give details.

Make judgements: for The Big Issue, what are the advantages of these choices? You might want to think of the advantages:

  1. In terms of promoting their ideology
  2. In terms of attracting their target consumers

Are these choices – the plugs and language – typical of The Big Issue?

Paragraph 5

What are the similarities between the two covers in terms of:

  • Cover images?
  • Colour choices?

Give details.

Make judgements: for The Big Issue, what are the advantages of these choices? You might want to think of the advantages:

  1. In terms of promoting their ideology
  2. In terms of attracting their target consumers

Are these choices – the plugs and language – typical of The Big Issue?

Conclusion

Based on everything you know about the magazine, it’s business model and its ideology, what are the main advantages of the two covers you’ve discussed.

The Big Issue Cover Analysis

The Big Issue

I have studied The Big Issue and the issue or issues I have selected are poverty and rough sleeping. This is one of the biggest things that the Big Issue want to get rid of. Even in their mission statement they say that they want to get irradiate homelessness.

The Covers

The magazine covers have their similarities and differences for example they are both about wanting something, one is about wanting to fight poverty, and the other is about wanting change. In the earlier cover it is more colourful and has other distractions on it. The earlier one has an advert for Valentines Day, Matthew McConaughey, Neil Gaiman and has a couple of facts on either side of the main text. The later cover is more simple in the sense that it is the statement “WE THE PEOPLE CALL FOR CHANGE BE PART OF THE BIG ISSUE ACTIVIST ARMY”

The Big Issue is a street newspaper founded by John Bird and Gordon Roddick in September 1991 and published in four continents. It is written by professional journalists and sold by individuals. The Big Issue is one of the UK’s leading social businesses and exists to offer homeless people, or individuals at risk of homelessness, the opportunity to earn a legitimate income, thereby helping them to reintegrate into mainstream society. It is the world’s most widely circulated street newspaper.

Wikipedia Article about The Big Issue.

Ethical Capitalism

Description of Ethical Capitalism from Huffington Post:

“Ethical Capitalism has at least two essential ingredients: A focus on creating long-term economic and social value, and a commitment by business to act as stewards of the full spectrum of its constituencies — customers, employees, suppliers, investors and society.”

Ethical Capitalism is where someone or something is trying to solve a social problem, like poverty, through business.

The mission statement from the Big Issue is as follows;

“The Big Issue Foundation seeks to deliver social & financial inclusion by supporting Big Issue vendors in the self-help process of buying & selling the Big Issue Magazine. Our services are ‘vendor centric’ meaning that we favour a holistic approach on a journey to a better future that is led by the vendor.”

What this means is that they are concentrated on the vendor (or seller) of the paper. Their main goal is to try and help that person.

In their Objectives they have down one which is about being non-judgemental and being inclusive and not being bias to anyone.

Big Issue June 2016.png

Magazine – Key Terms

  • Circulation

The amount of copies of a magazine or newspaper that have been sold or distributed.

  • Readership

The amount of readers of a magazine, newspaper or book

  • Mass Audience

A large amount of audience

  • Niche Audience

A smaller and more defined audience

  • Subscription

When you pay for a regular supply of something eg. publications

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